Bringing The Heart Back To The Sales Profession

We believe that authenticity pays. When we get real, we get results.

Our Mission

Our mission is to change the sales landscape by challenging and equipping sales professionals to develop authentic relationships and deliver real value.

When buyers are surveyed about their opinion of sales reps the results are typically dismal. Low trust, rampant skepticism, and finely-tuned B.S. meters make it harder than ever to grow sales. The skills of an authentic sales professional help build trust and break down barriers. The best part is that these skills work with any sales model.


Rich Cardona-A Heart of Service

Get ready to get inspired. In the week following Veterans Day here in the USA, Rich Cardona joins us to talk about what it means to serve as a sales professional. Following 17 years of service in the Marines, Rich brought his passion to serve to the business world. In this episode you'll be challenged with practical ideas you can put to work to enhance your authentic heart of service. 

Chris Gingrasso-Selling From a Pure Heart

Prepare to laugh your face off and be challenged to the core. This week we're joined by our good friend, Chris Gingrasso. Calling in from the field in the middle of a busy day, Chris brings a fresh perspective to what it means to sell from the heart. 

Anita Nielsen-Beat the Bots By Bringing Your Authentic Self To Your Clients

Want to escape the future of artificial intelligence in sales--along with all of the current empty-suit robot reps? Anita Nielsen, author of Beat The Bots brings us some encouraging insight into how we can bring authentic emotion into the sales process to speak to the elephant in the room! You'll love this episode.

Bringing Authentic Value To Clients and Prospects

Authentic relationships need to be combined with authentic value. You can have a great relationship with your prospect or client, but if they don't see your ability to deliver an outcome that is meaningful to them, the deal won't go anywhere. In this episode, Larry and Darrell discuss the importance of understanding the business outcomes your prospects desire. You'll be challenged to think about new ways to uncover and communicate value. 

Curt Mercadante-Finding Freedom and Fulfillment In Your Sales Career

Prepare to be challenged this week by Curt Mercadante, author of the new book, Five Pillars of the Freedom Lifestyle. Authenticity is more than a slogan. Knowing who you are and having a solid sense of self is the key to being successful while finding freedom in your life. You'll appreciate this candid discussion of what it takes to be fulfilled in your career.


Amy Volas-Leading Tenured Sales Professionals

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The Selling From the Heart Manifesto is a declaration of authenticity for the sales profession.


Here’s the book that started it all!

Our Leaders

Meet the visionaries behind Selling From the Heart

Larry Levine

Author of Selling From the Heart, Larry brings over 30 years of selling experience to the table. His heart for authenticity shows up in his relational sales strategies.

Darrell Amy

Passionate about solution selling, Darrell has 15 years of solution sales training experience. He believes that value is the core of competitive advantage.

Are you ready to make 2020 the best year ever? We'd like to help you kick it off. Fill out the form below to learn more.

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Larry Levine

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I know selling can be hard. I'd like to help keep you motivated.

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