Bringing The Heart Back To The Sales Profession

We believe that authenticity pays. When we get real, we get results.

Our Mission

Our mission is to change the sales landscape by challenging and equipping sales professionals to develop authentic relationships and deliver real value.

When buyers are surveyed about their opinion of sales reps the results are typically dismal. Low trust, rampant skepticism, and finely-tuned B.S. meters make it harder than ever to grow sales. The skills of an authentic sales professional help build trust and break down barriers. The best part is that these skills work with any sales model.


Liz Wendling-Bringing Your Authentic Self To Your Prospects and Clients

We always love meeting a champion for authenticity in the sales profession. This week you’re going to enjoy hearing from Liz Wendling, author of The Heart of Authentic Selling and Selling Without Selling Your Soul: How Smart Women Connect, Communicate, And Close With Confidence. She’ll challenge all of us to take a journey to discover our authentic self as she shares her story. 

Luigi Prestinezi-You Don’t Have a Closing Issue You Have an Opening Issue!

This week we’re joined by the host of the Sales IQ Podcast, Luigi Prestinezi to discuss how to create a healthy sales funnel. Instead of only focusing on closing sales, smart sales professionals focus on opening relationships. In this episode we discuss strategies to open new relationships by brining our authentic self to the sales process.

Bart Ratliff-Relational Selling Strategies

People buy from people they know, like, and trust! How do you initiate and build these trusting relationships? Nobody is more passionate about relational selling than Bart Ratliff, Managing Partner at OutBound Cards. You’ll discover some fresh ideas on how to open new doors and develop authentic relationships.

Carole Mahoney-Overcoming the Negative Perception of Salespeople

You’re going to love this conversation with Carole Mahoney, Founder and Chief Sales Coach at Unbound Growth. As salespeople, we all face the challenge of overcoming the negative perception that buyers have about sales and salespeople. In this episode, we’ll discuss ways we can change this perception to create trust with prospects.

James Buckley-Humanizing theProspecting Process

James Buckley, Business Development Manager & Brand Ambassador at RingLead, is addicted to the hunt. He knows what it takes to be successful as a Sales Development Rep. He’s discovered that the more he humanizes the prospecting process, the more success he enjoys. According to James, “Lots of people will talk to buyers, but very few will connect with them.” All sales professionals will benefit from the ideas in this conversation! 


Four Ways Sales People Who Sell On Price Shoot Themselves In The Foot… and Destroy Industries

As a sales professional, you have a choice between two different ways to value and price your recommendations. You can base your price on the value you add or you can take the easy way and base your price on the money you save. Pricing based on saving the prospect money over their current spend seems like the easy way out.Many sales reps do this thinking it’s a fast way to win a deal. But there are four huge problems with this approach.

3 Key Ingredients To Bring To The Business Table

If you wish to sit with executive leaders at the decision-making table, you need to learn, consume and mirror their characteristics. Larry Levine shares the three ingredients: sincerity, substance, and heart.


The Selling From the Heart Manifesto is a declaration of authenticity for the sales profession.


Here’s the book that started it all!

Our Leaders

Meet the visionaries behind Selling From the Heart

Larry Levine

Author of Selling From the Heart, Larry brings over 30 years of selling experience to the table. His heart for authenticity shows up in his relational sales strategies.

Darrell Amy

Passionate about solution selling, Darrell has 15 years of solution sales training experience. He believes that value is the core of competitive advantage.

Are you ready to increase your win rates, drive more profits, and improve client retention? Contact us now to discuss customizing the Value Alignment Workshop for your business or channel.

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