Bringing The Heart Back To The Sales Profession

We believe that authenticity pays. When we get real, we get results.

Our Mission

Our mission is to change the sales landscape by challenging and equipping sales professionals to develop authentic relationships and deliver real value.

When buyers are surveyed about their opinion of sales reps the results are typically dismal. Low trust, rampant skepticism, and finely-tuned B.S. meters make it harder than ever to grow sales. The skills of an authentic sales professional help build trust and break down barriers. The best part is that these skills work with any sales model.

Podcast

Amy Franko-My Journey to Becoming a Modern Seller

Finding herself stuck in the quicksand of selling in a commoditized market, Amy Franko knew she had to do something different. This began her journey towards becoming a modern seller that is agile, entrepreneurial, holistic, social, and an ambassador. Fortunately, she documented her journey in her new book, The Modern Seller.

Carson Heady-How To Build Credibility In the C-Suite

Whether you sell to Fortune 1000 executives or SMB’s you’ll appreciate Carson Heady’s wisdom and passion. He is the author of Birth of a Salesman. He’s also a Strategic Field Executive for Microsoft, working with c-level executives on a regular basis. You’ll get practical insights on how to build credibility with top level decision makers by building your brand and being fanatical about follow up. “The small conversations ARE the big conversations.”

James Franz-Coaching For High Performance Sales Reps

Every high performance professional has a coach. This week we’re joined by James Franz to discuss the power of having a coach to develop your sales career. In this episode we discuss the natural dynamic between managers and reps that makes a third-party coach so valuable. 

#Outbound2019 Takeaways

Live from the 2019 Outbound Conference, Larry Levine and Darrell Amy are joined with Selling From the Heart friends, Jeff Bajorek, Bernadette McClelland, and Christie Walters. We’ll discuss some of our key takeaways from this idea-packed event.

Blog

Four Ways Sales People Who Sell On Price Shoot Themselves In The Foot… and Destroy Industries

As a sales professional, you have a choice between two different ways to value and price your recommendations. You can base your price on the value you add or you can take the easy way and base your price on the money you save. Pricing based on saving the prospect money over their current spend seems like the easy way out.Many sales reps do this thinking it’s a fast way to win a deal. But there are four huge problems with this approach.

3 Key Ingredients To Bring To The Business Table

If you wish to sit with executive leaders at the decision-making table, you need to learn, consume and mirror their characteristics. Larry Levine shares the three ingredients: sincerity, substance, and heart.

Manifesto

The Selling From the Heart Manifesto is a declaration of authenticity for the sales profession.

THE BOOK

Here’s the book that started it all!

Our Leaders

Meet the visionaries behind Selling From the Heart

Larry Levine

Author of Selling From the Heart, Larry brings over 30 years of selling experience to the table. His heart for authenticity shows up in his relational sales strategies.

Darrell Amy

Passionate about solution selling, Darrell has 15 years of solution sales training experience. He believes that value is the core of competitive advantage.

Are you ready to increase your win rates, drive more profits, and improve client retention? Contact us now to discuss customizing the Value Alignment Workshop for your business or channel.

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Larry Levine

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