Bringing The Heart Back To The Sales Profession

We believe that authenticity pays. When we get real, we get results.

Our Mission

Our mission is to change the sales landscape by challenging and equipping sales professionals to develop authentic relationships and deliver real value.

When buyers are surveyed about their opinion of sales reps the results are typically dismal. Low trust, rampant skepticism, and finely-tuned B.S. meters make it harder than ever to grow sales. The skills of an authentic sales professional help build trust and break down barriers. The best part is that these skills work with any sales model.


Dan Willis-Relational Sales Strategies From the Millennial Motivator

Meet the Millennial Motivator himself, Dan Willis. An avid Youtuber and video guru, Dan creates daily content aimed at helping business and entrepreneurs in creating, engaging and inspiring the millennial marketplace. At the core, Dan believes in genuine engagement with people. You’ll be challenged and inspired to take positive action to engage in new ways with your clients and prospects.

Dan Willis-Relational Sales Strategies From the Millennial Motivator

This week we’re joined by the Millennial Motivator himself, Dan Willis. His contagious passion will inspire you to bring your authentic self to the busines world. You’ll learn some practical relational selling strategies you can put to work right away to grow your business. You’ll get specific insight into how to bring your authentic self to digital channels using video.

Dana Cavalea-Habits of Sales Champions

Champions in professional sports and professional sales have one thing in common: great habits! This week you’ll get coached by Dana Cavalea, former strength coach of the World Series Champion New York Yankees and author of Habits of a Champion.

Morgan Ingram-Keep a Steady Mindset

This week the host of the SDR Chronicles Podcast, Morgan Ingram joins us for an engaging exploration of how to rise above the noise when prospecting for new business. You’ll be challenged to build your value and deliver your message in the “way that’s you!” Get ready to be challenged and encouraged to keep a steady mindset as you grow your business.

Mike Schultz-Meaning, Value, and Sales Success

Mike Schultz, co-author of Insight Selling: Surprising Research on What Sales Winners Do Differently and President of The Rain Group joins us this week to discuss authentic selling. Based on research data, Mike shares the importance of bringing real ideas to table to provide true value to buyers. You’ll be challenged to bring meaning to your sales conversations and to shift your mindset to an advanced consultative selling model. 


What Is Business Acumen?

Business Acumen is the #1 skill B2B sales reps can develop to increase their effectiveness. In this article, Darrell Amy gives a clear definition of business acumen.

Two Critical Ways To Develop Tenured Sales Reps

We spend a lot of time investing in basic sales skills. But what about our tenured reps? Darrell Amy shares the two skills we should develop in tenured reps: business acumen and relational selling.

Are You Building Relationships Or Burning Bridges?

Sales reps need to build bridges to prospects by developing authentic relationships. Larry Levine challenges sales reps and gives practical ideas to create geniune relationships with clients and prospects.

Where’s The Beef? A Challenge To Sales and Marketing Professionals

May of us remember that 1984 Wendy’s commercial with the old lady looking with disappointment at her hamburger. There was a lot of bun, but not much beef. I think that many prospects are asking the same question of sales and marketing professionals. Buyers are crying out for partners who can help them solve their problems. Be that person and you win.


The Selling From the Heart Manifesto is a declaration of authenticity for the sales profession.


Here’s the book that started it all!

Our Leaders

Meet the visionaries behind Selling From the Heart

Larry Levine

Author of Selling From the Heart, Larry brings over 30 years of selling experience to the table. His heart for authenticity shows up in his relational sales strategies.

Darrell Amy

Passionate about solution selling, Darrell has 15 years of solution sales training experience. He believes that value is the core of competitive advantage.

Are you ready to increase your win rates, drive more profits, and improve client retention? Contact us now to discuss customizing the Value Alignment Workshop for your business or channel.

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