What Is Business Acumen?

What Is Business Acumen?

I believe the #1 missing ingredient in B2B sales and marketing success is business acumen. (More thoughts on this.) What do I mean when I say this? Let’s consider the definition: Business Acumen is keenness and quickness in understanding and dealing with a business...
Two Critical Ways To Develop Tenured Sales Reps

Two Critical Ways To Develop Tenured Sales Reps

Tenured sales reps are the lifeblood of a sales team. Much like the star players on a major league team, these reps have a track record of consistently bringing in revenue. Major league baseball teams hire performance trainers and coaches. (like the Dana Cavalea, the...
Shared Values: How To Build Trust In B2B Sales

Shared Values: How To Build Trust In B2B Sales

Perhaps the biggest challenge B2B sales reps face is building trust in a post-trust world full of skeptical buyers. Your ability to build trust could be the core driver of your income growth. How do you build trust with a new client? Research published in the Journal...
Larry Levine

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