What Does Your Prospect Really Value?

What Does Your Prospect Really Value?

All sales professionals defend their indispensability by saying the “people buy from people”. Yet when it comes to the value that we present, most of the value propositions are corporate, sterile, and financial–anything but personal. I can save you money We can...
What Is Your Purpose?

What Is Your Purpose?

As we begin this new year, a good question for every business owner, sales rep, and marketing professional to ask is this question: “What is my purpose?” Why do you do what you do? Simon Sinek says, “People don’t buy what you do; they buy why you do it. And what...
Reflections on Significance, Sales, and Success

Reflections on Significance, Sales, and Success

In Man’s Search For Meaning, Victor Frankl says we are more likely to make progress when we believe in the significance of what we are doing. Whether you are a sales professional, sales leader, or company owner, reconnecting with the “why” behind what you do could be...
Larry Levine

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