Sales Professionals Have A Clear Personal Mission Statement And A Manifesto, What About You?

blog Aug 09, 2021
Sales Professionals Have A Clear Personal Mission Statement And A Manifesto, What About You?
"Without a mission statement, you may get to the top of the ladder and then realize it was leaning against the wrong building!"
Dave Ramsey

Curious to know... How many of you consistently, routinely, and with rhythm are having a personal growth conversation with yourself?

I believe a series of honest internal conversations can spark everlasting and meaningful change.

Eleanor Roosevelt once said,

“In the long run, we shape our lives, and we shape ourselves. The process never ends until we die. And the choices we make are ultimately our own responsibility.”

Are you rising to the occasion to change the course of your sales career? Or are you allowing the circumstances in front of you to control your narrative?

When it comes to personal leadership, what road are you taking?

When it comes to leading your life, what is your personal mission statement?

You see, successfully run corporations have well-defined corporate mission statements.

These are statements that describe what they are all about, including areas such as corporate responsibility, strategic focus, customer value, and how they take care of their employees.

A mission statement explains the origination's reason for existence and answers the question, "What business are we in?"

So, what business are you in?

A sales professional embodies the foundation of a corporate mission statement to form the basis of their own personal mission statement.


A personal mission statement may answer :

Who am I?

What is my purpose/passion in life?

What are my core values? And how I live my life by them.

How do I define success?

Steven Covey once said,

"The power of the personal mission statement lies in your values and in a commitment to that vision, that purpose, and those principle-centered values. They will control your decisions, determine your outlook, and provide the direction for your future."

What are your vision and purpose? What is the set of values that you lead your life by?

At Selling from the Heart, it is my personal mission to bring authenticity, business substance, and true sincerity to the forefront in the sales profession.

We do this based on a core set of values such as integrity, honesty, trust, servant leadership, care, compassion and heart-centered.

Sales professionals live by their personal mission statements because:

  • It is a self-discovery tool - know thy values, know thyself
  • It provides direction for the present and the future
  • It strengthens relationships both personally and professionally
  • It holds them accountable

The great Zig Ziglar once said,

"Outstanding people have one thing in common: an absolute sense of mission."

Sales professionals are true leaders within the sales profession.

They understand living by a personal mission statement is one of the most powerful things they can do to shape their life and their career.

Now, let's take this one step farther... A true sales professional understands their personal mission statement, however; a selling from the heart professional takes it one step farther and combines their mission statement with a manifesto.


A manifesto is a declaration of one’s beliefs, opinions, motives, and intentions. It's a document declaring what's important to someone. This serves as a statement of principles or even a call to action.

A manifesto may challenge assumptions, foster commitment, provoke change or may even challenge the status quo.

A personal manifesto can help serve the following:

  • As an inspiration to live your life with purpose.
  • As a foundation upon which to build your life.
  • As a frame for your life
  • As your sales NorthStar

Stop, think and reflect upon this for a moment... could a public declaration of your intent, help you rise above the sea of sameness and all the other empty suits? May this change the perception of what you do and who you are?

A personal manifesto gives your sales life meaning.

A manifesto combined with your mission statement becomes valuable and serves as a constant source of inspiration. It becomes something that can easily be read daily.

Here's where your manifesto along with your mission statement could have a huge impact on your sales career.

Imagine sharing these with others. Think about sharing with your clients, future clients, and friends. Imagine how this could elevate your status within their minds? It now becomes your public creed through which you're presenting yourself, your beliefs, and your future self.

Today, where the trust factor with salespeople is at an all-time low, how will you stand out? What makes you different? Why should they trust you?

A personal mission statement along with a manifesto separates the sales professionals from the sales pretenders


As the last chapter of Selling From the Heart comes to a close, I incorporated a personal Selling From the Heart manifesto.

Here's a sampling of the manifesto...

A selling from the heart sales professional is a new class - genuine, authentic, the real deal, in touch with who they are and are brutally honest with themselves.

A selling from the heart sales professional wages war and becomes a minister to their clients in a profession riddled with unscrupulous, fake, and disingenuous sales reps.

A selling from the heart professional leads with the heart and not the wallet.

A selling from the heart sales professional brings the human approach to sales by making it about their clients and what's important to them.

A selling from the heart sales professional seeks first to be understood as they turn transactional sales opportunities into transformational experiences.

You can find the entire manifesto on the Selling From the Heart website - here


I encourage you to clearly define your purpose and stay true to your values. When you fail to uncover or struggle to clearly define your values, you wind up drifting along with your sales career.

Living a sales life without core values is mentally exhausting, leaving you feeling empty, lifeless, and unfulfilled. Conversely, living a sales life in line with your core values brings you purpose, direction, happiness, and a sense of well-being.

Some of you may think all of this is not necessary, and to that, I would say go about your business. However, those salespeople who want to elevate their career, elevate their sales status, and build trust in a profession that sorely needs it, will take this to heart.

I sincerely believe all of this will elevate your status and enhance your sales career.

When all is said and done, the true hallmark of a sales professional is knowing what you believe and having the guts to live it. This is what selling from the heart is all about.

I will leave you all with this...

Your clients would rather connect and do business with a sales professional who sells from the heart as opposed to a sales rep who is an empty suit.

Sincerity, substance and heart will set you all apart.

Pre-order Selling From the Heart on Barnes & Noble get over $300 in Bonus Items!

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