A Sales Professional Communicates With Honesty, Transparency And Integrity, Are You?

sales leaders sales professionals Feb 21, 2021
"Secrecy breeds suspicion. Transparency breeds trust"
Pastor Craig Groeschel

Transparency reveals your character. Transparency is all about intentionally sharing your soul to the world by showing your true self to others.

Being transparent is powerful. It's hard to be transparent if you're not transparent with yourself.

The privilege of a lifetime is to become who you truly are.”
Carl Jung

Are you living a transparent sales lifestyle?

Are you holding back?

A transparent sales professional throws all their cards on the business table.

Many in sales talk about transparency, however; the talk doesn't match the walk.

Unfortunately, the sales community has a trust and respect issue.

A heart professional measures success not by their commission check but on the impact they've made on their clients.

They love, cherish and deeply connect with their clients.

They are not afraid to be different, act different and think different.

Living in sales with integrity, you stand as a beacon of hope.

Integrity in sales, is our highest and most valuable human commodity


Merriam-Webster defines beacon as:

  1. a signal fire commonly on a hill, tower, or pole
  2. a lighthouse or other signal for guidance
  3. a radio transmitter emitting signals to guide aircraft
  4. a source of light or inspiration

Have you become a source of light and inspiration with your clients?

Are you engaging in conversation with them with honesty, transparency and integrity?

"Transparency is a suspicion eliminator"
Pastor Craig Groeschel

On a daily basis, we have endless opportunities to become a beacon.

  • You become a beacon every time you get through a challenging conversation with a client.
  • You become a beacon every time you stretch yourself by speaking the truth.
  • You become a beacon every time you take off the mask and allow yourself to be real.

Become that beacon of inspiration for your clients. Become that lighthouse and guide them towards business betterment.

When you can be straight with your clients, they will be straight with you.

Live your sales life with the BEACON acronym of:

B - Belief

E - Encouragement

A - Attitude

C - Compassion

O - Offer to help

N - Nourish

"Be a guiding light, a safe harbor, a beacon of hope, and a solid foundation for those around you."
Jennifer Gayle


In a post trust sales world, transparent communication is mission critical to your sales success.

Dennis Prager eloquently says,

"Goodness is about character... integrity, honesty, kindness, generosity, moral courage, and the like. More than anything else, it's about how you treat other people."

Without all of this, what happens to the foundation of your client relationships?

I wholeheartedly believe that fear, ego, bravado and insecurity prevent many from leading a transparent sales life.

  • Are you brave enough to be honest and truthful with everyone you meet?
  • Are you brave enough to lead with your flaws?
  • Are you brave enough to lead your sales life full of integrity?

It is all about being sincere, open, and being a real human. It is about being authentic, showing respect and having concern for others.

No pretending, no BS, and no lies. Being transparent in sales is speaking the truth.

You have a choice... You can put on a sales show and hope you don't get exposed as an empty suit or you can embrace transparent, honest and heartfelt conversations. The decision is yours.

A sales professional skips the show and gives their clients what they crave... sincerity, substance, heart and complete transparency.

This definition is spot on: 

"Transparency is removing the mask and revealing who you really are; it is getting beyond the surface to what is really going on in your heart."


Transparent, real, open and honest professionals connect at the heart level. They connect on a real, relatable and relevant level.

It's about having a willingness to learn and to become open to your client's ideas and input.

It's about intentional curiosity and becoming interested in your client interactions.

Imagine for a moment, if more salespeople ditched the empty sales rhetoric and simply brought honesty, integrity and transparency to their client communication, there wouldn't be as many empty suits.

“Transparency sells better than perfection.” In fact, “unexpected honesty and transparency shorten sales cycles dramatically.”
Todd Caponi
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