Compassion For Your Clients Comes From The Heart And Cannot Be Faked.

Oct 11, 2021
Compassion For Your Clients Comes From The Heart And Cannot Be Faked.
"Let our hearts be stretched out in compassion toward others, for everyone is walking his or her own difficult path.”
Dieter F. Uchtdorf

Let's face it, we've all lost a client for some reason or another.

Here's the mirror moment... How many of you truly understand the "why" behind why they left?

What healing message are you using with your clients? Are they feeling alone and abandoned by you?

Your clients are undeniably one of the most precious assets you have.

Without clients would you exist in sales?

The more you understand that deep meaningful and credible relationships with your clients matter, the more successful you will become as a sales professional.

Your clients smell what you're cooking fast

Are you personally engaging with your clients?

Are you authentically investing in building meaningful relationships?

Are you showing that you care?


If you want to achieve sales proficiency, it can't just be about you. It must be about something bigger than you.

How well are you connecting with your clients? Think about this question for a moment... Now think about your clients... I believe there is some work to be done.

Heartfelt professionals are driven by a mission to make the business world better and help others.

"Love and compassion are necessities, not luxuries. Without them humanity cannot survive."
Dali Lama

If love and compassion are necessities within humanity, then what prevents salespeople and their leaders in bringing this to their clients?

Compassion can be distinguished by strong feelings of unconditional love, genuine sympathy and a strong willingness to help others.

My question to all those in sales... Why can't we bring this to our client relationships? I believe this would put you in a better place with your clients.

Compassionate selling is the call for changing times within the business community


To come out ahead on the other side of this crisis, think about leading yourself and your clients with compassion.

Merriam Webster defines compassion as,

"Sympathetic consciousness of other's distress together with a desire to resolve it."

Compassion comes from the Latin word “compati,” which means “to suffer with.” It is more than empathy and care, it is the sincere burning desire to help someone who is suffering, and to be able to help ease their pain.

What would happen if you brought compassion to your client relationships?

Think about all the distress your clients are going through.

Selling from the Heart professionals rise up and end the suffering inflicted by all the empty suits.

Bringing compassion to the forefront, it is not for the weak at heart. It is for those professionals who care. It's for those professionals who give a rip.

Compassion calls for salespeople to unite, take action and make change.

If you want to stand out from all the other empty suits and "me-too" sales reps, it can't just be about you. It must be bigger than you.

"I think technology really increased human ability. But technology cannot produce compassion."
Dalai Lama

Selling from the Heart professional is deeply driven by a mission to make the business world better, help others and bring compassion to their client relationships.


When was the last time you asked one of your clients their concerns, issues, or even how you can help?

When was the last time you had a meaningful conversation that helped you understand why and how one of your clients was struggling?

Compassion is truly having genuine sympathy for the hardship or suffering other people might be experiencing, and a sincere desire to ease their pain.

Let's think about this in a sales context.

How many of you show a heartfelt desire to help ease the pain from all the broken promises left behind from all the other unscrupulous sales rats?

How many of you are committed to stopping the pain and suffering caused by all the broken sales promises?

A compassionate sales professional is motivated to take action and to stop the pain inflicted by empty suits.

We can all agree, there are many ways to show compassion; however, what is most important is that it must come from the heart.

A compassionate sales professional understands their clients crave to be part of something meaningful and special. They hold a deep concern for how their clients feel and what they’re getting out of working with them, especially the experience.

Bring compassion into your client relationships. Dig in and ask heartfelt questions.

  • What do you truly expect and desire from me?
  • What is one thing I can help you with right now?
  • What matters to you the most?
  • What can I do to better serve you?
Compassion and care over commission and deception


Compassionate and heartfelt salespeople seek to influence, not take advantage of their clients. They encourage. They lead with hope. They guide, acknowledge, and support their clients. They smash together their efforts, skills, talents, insights, passion, enthusiasm, and commitment to work because they care.

Bringing compassion, caring and connectivity is jet fuel for building meaningful client relationships.

My friend Bruce Kirk, who is also a member of the Selling from the Heart Insiders Group: shares wonderful insight around compassion:

"Compassion must come from the heart---it cannot be faked. The other person's best interests and well-being must be of genuine concern (Serving Truth)."

"Compassion doesn't mean we avoid the truth. In many relationships, there are often hard truths that need to be said for the relationship to deepen. But truths shared with the wrong heart can be disastrous (Selfish Truth)."

Your success is not just about closing more deals, where you sit on the sales totem pole or the size of your last commission check; it's about how well you connect, care and have sincere compassion for clients.

  • You must care intensely about your clients.
  • You must have compassion for your clients.
  • You must connect with meaning with your clients.

When you with lead with empathy, compassion, and vulnerability, you erode the negative perception caused by all the empty suits

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