Hey Sales World... Proximity Is Power!

Oct 25, 2021
Hey Sales World... Proximity Is Power!
"Proximity is power. If you can get proximity with people that are the best in the world, things can happen because all of the people they know, the insights they have and the life experience they have. They can save you a decade of time by one insight."
Tony Robbins

Attention to all sales leaders and salespeople... If you have a burning desire to grow, who are you hanging out with?

If you want to professionally grow, then let this one sink in from Tony Robbins,

"If you want to turn your goals into reality faster, then get yourself in proximity with people who are playing the game at a higher level than you do."

You become who you hang around with!

How many people have found their pathway to success or simply lost it, all because of the friends they keep or the people they mingle with?

Think about how this applies to you and your sales career.

The old quote applies to all,

"Birds of the same feather flock together."

The question for many of you to think about... Who are you hanging out with?

The company you keep has the power to influence and change you.

Who are you hanging out with personally and professionally?


Your friends and circle of influence will...

  • Influence indirectly with what they do.
  • Influence directly by teaching and giving you advice.

Stephen M.R. Covey in the classic 7 Habits of Highly Effective People, explains that truly effective people who expand their influence live a life focused on things that they can change—their circle of influence—and not things they have no power over, which can be categorized in a circle of concern.

Covey goes on to say,

"Proactive people focus their efforts in the Circle of Influence. They work on the things they can do something about. The nature of their energy is positive, enlarging and magnifying, causing their Circle of Influence to increase."

Let's all stop and think about this for a moment...

Are you proactive in your efforts when it comes to building your circle of influence within your professional career?

Within your client base... Who is in your circle of influence?

Who is lifting you up and who might be tearing you down?

To quote Tony Robbins,

“The only thing that will change your life, change your business, change your relationship, is that you must raise your standards”.

The standards you have for yourself, your business, and the people you associate with must be high and continually elevating as you grow.

Surround yourself with people who lift you up, lend you their knowledge and connections, and are strong enough to help you learn from your mistakes.

The key to your sales growth comes directly through the circle of influence you build with your current clients.

At some point in your career, you’ve heard some version of the Jim Rohn quote, “you’re the average of the five people you spend most of your time with”. The truth is who you spend the most time with is who you eventually become.

Stop right here... Think about your sales career and now think about your clients. Are you surrounding yourself with the right type of clients?

Elevate your client relationships to elevate your sales growth


Look no further than your client relationships. These are the people you engage with the most. Then think about each of them. What kind of energy are they bringing? What can you learn from them? How do they support you?

Think about how you feel after spending time with them.

Again, are you aligning with the right type of clients?

The clients you surround yourself with should bring out the best in you. If they are bringing out the worst in you, then this could be a serious red flag that this may not be the right fit.

Imagine having the right type of clients with the right type of relationships.

Look around your client base...

  • What do you REALLY know about them?
  • What do they REALLY know about you?
  • What circles do they associate with?
The more you invest in your client relationships, the more you can collect from your client relationships


Salespeople and sales leaders, think about all the decision-makers and influencers out there within your client base... Are you putting yourself in proximity to the people that they know?

I believe you're one relationship away from your best deal... Who are you putting yourself in proximity too?

In digging into proximity through the lens of Wikipedia, I discovered the "proximity principle".

Theodore Newcomb, an American social psychologist, professor, and author was the first to document the effects of proximity on acquaintance and attraction. He first documented this effect through his study of the acquaintance process, which demonstrated how people who interact and live close to each other will be more likely to develop a relationship.

"Tell me who your friends are, and I’ll tell you who you are?"
“Don Quixote” by Miguel de Cervantes 

One of the best ways to grow your sales is to have a greater impact, greater influence, and add more value to your clients. Simply surround yourself with people that will have the power to support your vision, your product, or your services.

Are you surrounding yourself with the right type of clients?

Proximity to power is your ability to surround yourself with influence. People that can help you elevate your activities by simply making one phone call, one introduction, or a recommendation.

Again, I am asking you, who are the influencers that you have around you?

Are they people who can direct traffic towards your business? If you're having a hard time answering, then maybe it is time to start surrounding yourself with bigger players.

I encourage you to push your boundaries and get uncomfortable. Meet and surround yourself with bigger players, power players, influencers, and watch how sales magic starts to happen for you.

"Who you spend time with is who you become. Proximity is power."
Tony Robbins

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