Sales Professionals Can Clearly Define Themselves, Can You?

sales leaders sales professionals May 23, 2020

“A great person defines himself; an average person defines others. - Debasish Mridha

Getting to know yourself allows you to tap into the road of happiness as this is critical to your success.

How would you define yourself?

What makes you tick?

How are you continually evaluating yourself to improve your results and become better at what you do?

You live in highly competitive sales world. You're living through some chaotic and crisis filled moments. You must be able to clearly differentiate yourself from all the other empty suits.

If you don't know yourself then how can you help your clients?

This may sound a bit harsh, no one cares about you, at least not at first. You must make them care about you, and you accomplish this with the how you define yourself.

You must be able help them answer these questions:

  • Who are you?
  • Why should I care?

Uncovering what does define you is your own personal journey, not anyone else's.


Stories are powerful. They give you a narrative to live by and lessons to pass on that shape the person you are and will become. Your story calls out your best self. It calls upon you to bring your full attention, strength and personality, creating a life of significance and career full of abundance.

This requires you acknowledge the good and the bad of your story. A big part of this is learning how to let go of past guilt, failure and regret as you start living your life with conviction.

We all have baggage in the closet. The sooner you come to grips with it the better.

Make a concerted effort to stop defining yourself by what you are not. Stop beating yourself up (lord knows I have learned this the hard way). Every day starts a day filled with new opportunities, so start living a better story.

I encourage you to grab a sheet of paper and a pen, start rewriting the story of yourself. Redefine yourself as the hero and set aside the cast members. Focus on defining you.

How many of you know your story?


Quite simple, self-awareness means you know yourself so well that you become amazingly happy which in turn allows you to live a wonderfully balanced life.

  • Are you living as the real you and not someone else?
  • Do your thoughts match your actions?
  • Does your walk match your talk?
  • Are you emphasizing the positive aspects of your personality?

Living a lie comes out sooner or later. Living a sales lies is even worse as this will ultimately screw with your career.

Knowing yourself is the process of understanding you. What makes you tick? Knowing yourself brings you face-to-face with self-doubts and insecurities. Self-reflecting upon this allows you to take a serious look into just how you are living your life and sales life.

“How much we know and understand ourselves is critically important, but there is something that is even more essential to living a Wholehearted life: loving ourselves.”- Brené Brown

Knowing yourself is a conscious effort; you must do it with intention and purpose. This is the same approach you must take with your career. You must lead your sales career with intent and purpose.


"I Am" statements are a direct way to tell the story of yourself.

Every single day, saying to yourself and out loud, “I am this” or “I am that” you give a specific and direct instruction about how it is for you.

Creating "I Am" statements does you no good if you don’t put it to regular use.

Speaking your "I Am" statements every day, now this is a game changer.

You are solely responsible for the thoughts your mind produces.

One of my favorite quotes is by a near and dear friend of mine, Kody Bateman.

In his book, "Promptings, Your inner Guide To Making A Difference" He states,

"You learned that the stories in your mind become the stories of your life and that you have control over the stories you put in your mind."

How will you ever breakthrough when you play mental gymnastics with your mind?

How will you ever breakthrough if you struggle to clearly define you?

Rewrite, reframe and rewire the story you tell yourself.

"When you create an 'I AM' statement, visualize it, and state your compelling 'why,' your subconscious mind goes into action delivers exactly what you tell it."- Kody Bateman


What makes your heart sing?

I encourage you to become your own Sherlock Holmes. Become interested in what grabs your attention and tugs on your heartstrings.

Stop looking it the dictionary for words that define you.

Getting to know yourself allows you to tap into the road of happiness as this is critical to your success as a sales professional. Your beliefs, your attitude and your daily routines are mission critical.

Understanding yourself can mean recognizing your shortcomings. It's about putting them on display for others to judge.

Yes, this means getting extremely vulnerable. This starts with looking in the mirror and saying to yourself, "This is me. This is the real me"

Brene Brown says it best when she refers to self-love,

"It means learning how to trust ourselves, to treat ourselves with respect, and to be kind and affectionate toward ourselves."

Get used to it. The road you take to define yourself will be filled with roadblocks and potholes.

At this very moment, how would you define you?

I understand, I get where you all are coming from. Every day, I walk in your shoes. I am fully committed to helping your sales team integrate social aspects and heartfelt strategies into your current sales process to grow new business. I want you to get results. This is why I am passionate about doing this the right way, the genuine way, the authentic way! It's about understanding value before visibility.

Selling From the Heart is making a difference! I poured my heart into every page of this book and I think you're going to love it. You can find it on Amazon in paperback, kindle and in audio. You can click on the book image below and this will take you to Amazon.

You can find more material inside Selling From The Heart.

In a world full of empty suits, I'm passionate about helping sales reps succeed by getting valuable before they get visible. I help sales teams understand the true value they bring to the market. 

I appreciate getting the opportunity to share my stories. Integrating the use of social and sharing my story on LinkedIn was my “game-changer” in the highly competitive office technology world. With great pride I transform, challenge, coach and inspire sales teams to grow new business by helping them share their story and how they communicate it out by integrating the use of social inside the sales process. You can follow me on LinkedInTwitterFacebook and on my podcast by clicking on Selling from the Heart.

Get an Advanced Readers Edition of Larry's New Book!

Stay connected with news and updates!

Join our mailing list to receive the latest news and updates from our team.
Don't worry, your information will not be shared.

We hate SPAM. We will never sell your information, for any reason.