Sales Professionals Capture The Morning With Purpose, Are You?

sales leaders sales professionals Feb 28, 2021
“The two most important days in life are the day you are born and the day you find out why.”
Mark Twain

Have you ever stopped to think about your purpose in life? Or why you get up every morning?

Are you going through the morning motions? Or are you capturing the morning with a sense of purpose, fulfillment and joy?

I'm a firm believer that having a purpose matters more now than ever before. A sales professional thrives on being a part of a purpose. They live for becoming part of something that really matters, something that really makes a difference to the lives of their clients, their marketplace and their community.

What’s your "endgame" in sales? Is it to make a sale, collect a check or to make a difference?

Heartfelt sales professionals make a difference, are you?

Merriam-Webster defines making a difference as,

- to cause a change: to be important in some way.

- to do something that is important: to do something that helps people or makes the world a better place.

How do you feel about your work?

Why are you doing what you're doing?

If you're not making a difference in your clients' lives, then I promise you someone else will.


In Japan, millions of people have Ikigai, a reason to jump out of bed each morning.

Ikigai, it’s often translated as “a reason to wake up” or a direction of life that makes it worthwhile. Finding your Ikigai is a continual process of self-discovery.

Ikigai is seen as the convergence of four primary elements:

  • What you love (your passion)
  • What the world needs (your purpose)
  • What you are good at (your vocation)
  • What you can get paid for (your profession)

Discovering your own Ikigai is said to bring fulfillment, happiness, and make you live healthier and longer.

No matter how successful you are, a vast majority of salespeople struggle with these questions:

  • What do I want?
  • What is the meaning of my work?
  • What is my sales purpose?
Capture the first hour of every morning with purpose, or the morning will capture you


Purpose driven professional's double-down on their plan and capture every morning with intent.

They make a commitment to themselves, their career and their family.

Personal accountability is the glue that ties commitment to results

In order to live with a sense of sales purpose, intentionally capture the morning. Connect to your core values, your personal mission, and to the quiet voice inside of you. 

What is your morning routine?

Try reconnecting with what matters most each morning.

Create a daily journal...

What is your mission statement?

What are your values?

What are you grateful for?

What are you anticipating?

What is one inspirational quote to propel you through the day?

A man who becomes conscious of the responsibility he bears toward a human being who affectionately waits for him, or to an unfinished work, will never be able to throw away his life. He knows the “why” for his existence, and will be able to bear almost any “how.”
Viktor Frankl


Having a sense of purpose is essential to your well-being. It's equally important to have a sense of purpose in your career. A sales professional continually searches and finds their sense of purpose as circumstances are constantly changing. 

Those with a sense of sales purpose are passionate, they create change and they're committed. They're completely focused on serving their clients. They are all in!

Every single day, they ask themselves purposeful questions:

  • What problems do my clients encounter? How can I help them solve them?
  • How can I become more effective to better help my clients to succeed?
  • What am I contributing to my clients to help them do better business?
  • Am I making a difference in client's business lives?
Results don't inspire sales professional's, a sense of purpose does

When we seek to serve others then what we do is never finished. The purpose always pulls us.


You deserve a career where you have a sense of purpose and a plan. Sales professionals don't leave it up to their company or their management team.

It is up to you to define what you do with your sales career.

  • Uncover and understand what motivates you
  • Seek out a mentor or a business coach
  • Self-reflect and crave self-improvement

Without a sense of purpose, you're likely to wander, flounder and stumble your way through sales, with consistently inconsistent results.

Purpose allows you to:

  • Make better choices
  • See clearly through the harder times
  • See all the opportunities to grow and learn

I'd ask all of you right now, do you believe what you do matters? If so, then it's up to you to make it happen.

I believe in you and I am cheering you on!

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