A Crisis of Trust
In the quest to hit the number, the sales profession has been riddled with inauthenticity and shallowness. It’s no wonder that only 3% of buyers said that they trusted salespeople!
How do you get appointments and close deals in this vacuum of trust?
The absence of trust creates significant challenges for businesses that want to grow. Traditional training in prospecting, closing, and objection handling plays a role. But without trust, the best tactics in the world will fail.