Virtually every industry has some type of new solution they are selling. And every one of these industries has a majority of their sales reps stiff-arming the new solution, committed to sticking with the legacy products.

This week we are going to bust the top 3 solution selling myths:

  1. Solution selling requires me to be a technical expert
  2. Solution selling extends the sales cycle
  3. Solution selling is complicated

Join your co-hosts Larry Levine and Darrell Amy for a fun and irreverent dismantling of these income-limiting myths!

Download this episode!

Larry Levine

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