You can’t fake the funk! So say Dianna Geairn and Shawn Karol Sandy, hosts of the videocast, The Sell Out Show. Shawn begins the conversation by sharing on-the-street research she is doing with buyers, asking them about their experiences with sales reps. Buyers say they want sales reps to do their homework, know their business, and listen. There are so many nuggets of truth in this conversation.