What is your story? Stories are powerful–especially when they are genuine. In this episode, Darrell and Larry explore the power of two types of stories in the sales process. The first story is your own story. What experiences have you accumulated and how can these experiences add value to your clients? The second type of stories are the ways you have helped clients. What have you and your company done to help specific clients? What challenges did they have? How did they benefit from working with you? You’ll be challenged to reflect on your stories and then look for ways to communicate your stories in authentic, helpful ways. This happens face-to-face and digitally on your social profiles.