Busting The Top 3 Solution Selling Myths
Virtually every industry has some type of new solution they are selling. And every one of these industries has a majority of their sales reps stiff-arming the new solution, committed to sticking with the legacy products.
This week we are going to bust the top 3 solution selling myths:
- Solution selling requires me to be a technical expert
- Solution selling extends the sales cycle
- Solution selling is complicated