Of course we all want to win the deal. However, our friend, Casey Jacox, believes that the most important thing is to win the relationship first. He's the author of WIN the RELATIONSHIP, not the DEAL: Six Common Sense Strategies to Succeed in Life & Business. In this conversation you'll discover the power of winning the relationship. You'll discover a helpful formula. And you'll learn the two things that many salespeople miss when it comes to relationship building. Need inspiration? Join the Selling From the Heart INSIDERS Group for an upcoming up-close-and-personal with a free pass at: www.sellingfromtheheart.net/free-pass.