Selling From The Heart is a masterpiece of authenticity. Larry Levine articulates how intent matters more than technique, and if you sell with genuine purpose revenue will follow. Great sales professionals focus on the value they bring to customers, not just the value they will receive. I recommend this book to every salesperson. Not only will this book make you successful, it makes selling even more enjoyable. – James Muir CEO Best Practice International & Author of The Perfect Close.