Selling From the Heart
Phase 1: Analyze

Analyze Sales Performance Like a Championship Coach

Elite coaches don't guess — they study the film, scout the roster, and build training plans around data. We bring that same discipline to sales performance.

Get the scouting report that reveals true capability — and the training plan to unlock a winning season.

10+ years
of proven client work
79%
of buyers want a trusted advisor
54%
average untapped sales potential identified

Trusted by associations & partners

C12EOSATD
SalesIndex

AI and Data Analytics to Understand and Unlock Sales Performance

SalesIndex, powered by Objective Management Group, is the most comprehensive sales assessment available. It goes beyond surface-level skills to evaluate the three dimensions that determine whether a salesperson will succeed in your specific selling environment.

Usually the first solution for a sales growth problem is to budget for more people. We believe the first step should be to understand the full capacity of the people you already have — and build a data-informed plan to unleash it.

Heartset

Authenticity & trust

Mindset

Beliefs & mental DNA

Skillset

Tactical selling abilities

SalesIndex Assessment Dashboard

Index. Develop. Hire.

The data-informed approach to unlocking sales performance — helping you understand your team's true capacity, develop trust-based selling habits, and hire with confidence.

Index Your Team

Benchmark every rep across 21 core competencies. Understand who will sell, who can be coached, and where the hidden revenue lives. Like a scouting report for your entire roster.

Develop With Precision

Replace generic training with personalized, daily micro-coaching based on each rep's unique gaps — building trust-based habits that produce predictable, long-term growth.

Hire With Confidence

Stop relying on resumes and gut feel. Use a predictive, data-driven hiring process that identifies candidates who fit your sales role, culture, and growth goals.

SalesIndex Team Dashboard on laptop

See the Whole Field — Like a Coach Studying the Roster

The SalesIndex Team Dashboard gives sales leaders and executives a complete view of team capacity — who's performing, who's coachable, and where the biggest revenue opportunity is hiding.

  • Individual and team-wide performance metrics
  • Identify flight risks before they become turnover
  • Pinpoint exactly where coaching will create the greatest lift
  • Compare reps across Will to Sell, Sales DNA, and Tactical skills
  • Data-driven forecasting based on leading indicators

Stop Hiring on Gut Feel — Start Hiring With Data

The wrong hire costs more than a missed quota — it costs time, morale, and momentum. SalesIndex takes the guesswork out of hiring by giving you a predictive, data-driven process that identifies candidates who will actually succeed in your selling environment.

Before you extend an offer, know whether a candidate has the Will to Sell, the Sales DNA, and the coachability to thrive — not just the resume to impress.

  • Predictive hiring fit scores
  • Role-specific candidate benchmarking
  • Interview tips tailored to each candidate
  • Will to Sell & Sales DNA analysis
  • Coachability and ramp-up indicators
  • Reduce mis-hires by up to 50%
SalesIndex Hiring Reports showing Recommended, Worthy of Consideration, and Not Recommended candidates
Actionable or It's Free Guarantee

Actionable or It's Free — Guaranteed

We're so confident in the clarity and actionability of the SalesIndex that we guarantee it. If your SalesIndex report doesn't deliver specific, actionable insights you can use to improve performance — you don't pay. Period.

No vague recommendations. No generic advice. Just data-driven clarity that shows you exactly where to focus for maximum impact on trust, growth, and results.

How teams use analysis to make better decisions

Real-world examples of using data to diagnose the right problem before investing in change.

Hospitality Distribution

Problem

Inconsistent sales execution and stalled growth across the team.

Solution

Used assessment data, manager coaching, and daily reinforcement to focus development where it mattered most.

Measurable result

Created a clearer coaching cadence and stronger rep consistency across the sales team.

Construction Services

Problem

Managers were inspecting numbers but not coaching behavior change.

Solution

Implemented data-informed coaching and repeatable manager development rhythms.

Measurable result

Improved accountability, stronger coaching conversations, and more consistent team follow-through.

B2B Professional Services

Problem

Trusted relationships existed, but differentiation and conversion were uneven.

Solution

Aligned trust-based sales methodology with daily micro-training and coaching reinforcement.

Measurable result

Stronger buyer conversations, better adoption of the process, and improved confidence in the field.

What Leaders Say About SalesIndex

Clear, actionable insights that transform sales performance

"It has been an eye opener in rediscovering the authentic seller within. Both my team and myself have started to see the results of this transformation."
Darcy McFarlane
District Sales Manager
Foodservices Industry
Hospitality
"Larry helped us analyze our aging fleet and presented a complete solution that resulted in increased productivity while saving money."
Steven Raft
Executive
Finance/Operations
"Larry's straightforward evaluation process and tailored approach have led to excellent results in maximizing efficiency and dollars spent."
Joe Koch
Executive
Operations

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SalesIndex Assessment Report

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