executives, sales leaders, & sales professionals
Your deals aren't dying on price. They're dying on trust.
Only 3% of buyers trust salespeople. In 90 days, your team can be the exception — with data, daily coaching, and a proven method built for trust-driven industries.
"Two weeks into the Social Sales Academy and fresh off an update to my LinkedIn summary, my inbox was flooded with people reaching out!"— Chris Severy, Sales Professional
Top Sales Magazine
Full-cycle sales teams
Across North America
I carried the bag for 30 years. This is what actually worked.
I spent three decades selling copiers in Los Angeles — one of the most commoditized, beat-you-up-on-price industries there is. Nobody survives that on scripts and closing tricks. I survived it on relationships. That's not a philosophy I read somewhere; it's how I fed my family. Selling from the Heart is everything I learned about earning trust in a skeptical world — turned into a system your team can run every day, so it doesn't take you 30 years to learn it.
— Larry Levine, author of Selling From the Heart and Selling in a Post-Trust World
You've invested in sales training before. It didn't stick. That wasn't your fault.
The old model — big workshops, generic playbooks, one-size-fits-all — taught your reps tactics. But tactics were never the problem. Trust is. And trust was the one thing nobody was training.
The Problem
Trust Is the Currency of Sales — and It's at an All-Time Low
If deals die on trust, then trust is the most measurable driver of your revenue — not a soft skill. Here's what it controls:
Trust Shortens Sales Cycles
When buyers trust you, decisions happen faster. They stop shopping around and start moving forward.
Trust Drives Repeat Business
Trusted salespeople don't chase — their clients come back and bring referrals with them.
Trust Protects Your Margins
Price becomes secondary when buyers believe you have their best interest at heart. Trust eliminates the discount conversation.
Trust Differentiates You
In a world of commoditized products and AI-generated pitches, the human connection of trust is the ultimate competitive advantage.
Don't take our word for it — here are the receipts. Decades of manipulative tactics have destroyed buyer confidence, and your team is paying the price whether they caused it or not.
3%
of buyers trust salespeople
HubSpot Research
57%
of purchase decisions made before a rep is contacted
CEB/Gartner
70%
of buyers say trust is the #1 factor in their buying decision
LinkedIn State of Sales
5×
more expensive to acquire new customers than retain existing ones
Harvard Business Review
What another quarter of this actually costs you
Not the abstract "revenue risk." When buyers don't trust your reps, four things land on your desk personally.
Your A-players quit.
The best reps don't stick around for dysfunction. They go to competitors who invest in them — and take your best accounts with them.
The board loses patience.
Missed forecasts two quarters in a row stop being a rep problem. They become a leadership problem — and everyone in the room knows whose.
You lose the deals you should've won.
"No decision" isn't a competitor beating you. It's buyers who never trusted the process enough to say yes — and your team never knew why.
You fund the training that doesn't work.
Every year you wait, broken training costs more and delivers less. Your budget shrinks while the results stay flat.
You already know something's broken. You've paid for the workshops. You've watched the motivation wear off by Thursday. It's not you, and it's not your people — it's a training model that never trained trust.
Why Most Sales Training Makes the Problem Worse
Without Analytics
- •Generic workshops.
- •One-size-fits-all content.
- •No diagnostic insight into individual strengths and weaknesses.
Without analytics, training becomes guesswork.
Instead of Trust
- •Pushy scripts that erode credibility.
- •High-pressure closes that damage relationships.
- •Tricks that win a deal but lose the customer.
When tactics replace trust, buyers stop coming back.
No Reinforcement
- •Two or three days out of the field.
- •Temporary motivation.
- •No reinforcement. No personalization.
No athlete trains once a year and expects to win. Behavior changes from daily reps, not marathon sessions.
Every one of these approaches burns the exact thing your deals depend on: buyer trust.
It's not that your team can't sell.
They've just never been coached and conditioned the right way.
Broken training produces empty suits — salespeople who show up with a pitch instead of a purpose. We build sales professionals.
The Solution
Trust Isn't a Feeling. It's a Formula.
If trust decides your deals, then trust deserves the same rigor you give your pipeline: daily practice, expert coaching, and measurement. The same way championship athletes prepare for game day.
(AR + MV) × IE × DH = Trusted Relationships
Explore the Trust FormulaAuthentic Relationships
Lead with empathy so buyers feel heard, not handled.
Meaningful Value
Ask the questions that uncover real needs, and position yourself as a trusted advisor — not another vendor.
Inspirational Experiences
Make every sales call feel like a well-prepared performance, not improvisation.
Disciplined Habits
Like athletes who train every day, short daily audio coaching sessions build habits that compound into performance.
THE ACT PROCESS
How We Help You Grow Sales
Assess your team. Coach every rep. Train your managers. Three steps to a sales team that improves every day.
Assess
See the truth. SalesIndex benchmarks every rep and manager against 2.5 million salespeople and shows you where the revenue is hiding.
Coach
Coach every rep, every morning. A 4-minute audio coaching session aimed at their own growth areas, grounded in Selling From the Heart.
Train
Train your managers to lead with the data, so every rep is coached every week, not every quarter.
Recruit & Hire
Use data to filter out the best candidates and hire performers with confidence.
The Proof
Real Results From Trust-Based Selling
Featured Success Story · CVE
10%
Sales growth
71%
Improvement reaching decision makers
44%
Improvement in consultative selling
- Your reps walk into calls prepared — not improvising
- Win rates climb 15–30% as "no decision" deals convert to closed-won
- Discount requests drop because buyers trust the value
- Your reps stop dreading the phone — because they're proud of how they sell
This is what happens when trust stops being a buzzword and becomes a trained, measured skill.
Trusted by Sales Leaders Across Industries
See how sales teams grew revenue by building trust
Featured Story · Central Valley Environmental
CVE was stuck. Then the team stopped pitching and started connecting.
CVE had the technical expertise and the reputation — but sales had stalled. The project managers and estimators responsible for revenue didn't see themselves as salespeople, so growth depended on individual heroics instead of a team that owned it together.
A SalesIndex assessment revealed exactly where the gaps were across 21 sales competencies. From there, leadership coaching and daily training built new habits — trust-building, client engagement, and the confidence to treat sales as part of the job.
The plateau broke: 10% sales growth and a 71% improvement in reaching decision makers, with a team that now sees itself as growth partners.
"Selling From the Heart helped us transform our mindset about sales into a shared, authentic responsibility."
"Larry possesses an innate ability to connect with people, understanding their needs and building strong relationships. His unwavering dedication to continuous improvement solidifies his reputation as a trusted advisor."
"The skills you are reinforcing and teaching allows us to get clarity to better understand customers and cement solid relationships. I've already seen a difference in the team's confidence."
Our Values in Action
"Heart and performance are not opposites — they are inseparable."
Selling from the heart isn't a tactic we teach. It's the standard we hold ourselves to first.
Built for Sales Leaders and Their Teams
For Sales Leaders
Your team will rarely rise above the effectiveness of its managers. Most managers were promoted because they could sell, and nobody taught them how to coach. We change that.
You get the data on every rep and a simple weekly rhythm for coaching them, without adding hours to your week.
Manager training includes:
- SalesIndex reports — know what to coach, rep by rep
- A weekly coaching rhythm — every rep, every week
- The HEART coaching model — conversations that change behavior
- Live Manager Masterminds — learn alongside other leaders
For Teams
Every championship team has a system — scouting, coaching, and daily practice. If your team handles prospecting, closing, and account management, this is the performance system built for you.
Your pipeline reviews measure activity. This system measures — and builds — the trust that actually closes deals.
We provide:
- Trust-based selling — the playbook
- SalesIndex assessment — the scouting report
- Daily audio coaching — every rep, every morning
- Manager training — building great coaches
- Measurable performance gains — tracking the scoreboard
This Started as a Movement, Not a Company
Two bestselling books. A podcast with hundreds of episodes. A community of sales professionals who decided the empty-suit era was over. The training system came later — built on what this movement proved: people buy from people they trust.
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For Executives
Sample team report + ROI guide
For leaders who want a clearer picture of team performance and investment decisions.
Ready to Sell From the Heart?
Every day your team sells without trust, deals are quietly dying that you'll never see in the CRM. Whether you're investing in yourself or your whole team, there's a path built for you.
Ready to talk?
Book a free strategy call. In 30 minutes, you'll know where your sales team stands, what's actually holding growth back, and the clearest path forward.
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