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Selling From the Heart

Associations

Provide a meaningful benefit that helps your members sell more

Offer sales training as a membership benefit to help your members grow their businesses. We've developed a turnkey program for associations that delivers real results.

North Central Wholesalers AssociationSouthern Wholesalers Association

Engage Your Members by Helping Them Grow Sales

As an Executive Director, you want to fully engage your members in a way that helps them grow their businesses.

One of the best ways to promote growth is by helping them develop their sales teams. That's why we've developed a turnkey program to help associations offer effective and engaging sales training for their members.

Evaluate Your Sales Team

Benchmark your members' sales capabilities against industry peers with data-driven assessments.

Develop a Sales Growth Plan

Create customized coaching plans that address each team's specific strengths and blind spots.

Measure the Return

Track tangible improvements in revenue, win rates, and sales performance over time.

A Great Start

A Custom Sales Podcast for Your Members

Each week your members receive a new episode with actionable ideas they can use to help grow their sales.

Weekly Episodes

New actionable content every week with ideas members can implement immediately to grow their sales.

Branded to Your Association

The podcast begins and ends with a custom audio bumper that features your association's brand.

Promoting Your Benefits

Dynamic ads at the end of each episode promote upcoming events or member benefits.

Sales Training

We equip your association members' sales teams with authentic, relationship-based sales skills — significantly boosting sales results and business growth through interactive training that emphasizes practical strategies and client connection.

On Site

Our onsite training delivers personalized, hands-on sales development directly at your location, providing a tailored experience for your members' teams.

Virtual

Members can attend weekly training sessions with immediate action items across a 12-week course — no travel required.

Powerful Tools for Members

Sales Team Evaluations

Help your members hire better reps and improve their sales teams with data-driven evaluations.

Sales Team Evaluations

Members get an independent 150-page evaluation of their sales team from our assessment partner, Objective Management Group. Based on millions of surveys over 40 years, the report benchmarks their company against peers in their industry.

  • 360° View: Sales Leadership, Individual Reps, and Sales Process
  • ROI Focus: A realistic understanding of how much more revenue the team could be driving

Sales Candidate Assessments

Provide members with Sales Candidate Assessments that give sales leaders predictive recommendations about whether a candidate will succeed in a selling role.

  • Predictive: 91% of recommended candidates show positive on-the-job performance within 12 months
  • Sales Specific: 21 sales-specific competencies — Will to Sell, Sales DNA, and Tactical Selling

Speaking

Elevate your event with a keynote address that will inspire, motivate, and transform. Let your members experience the power of authentic, heart-centered selling.

Transformative Insights

Actionable insights rooted in authenticity, trust, and relationship-building that empower sales professionals to sell from the heart.

Master Storyteller

Captivating real-life anecdotes and relatable experiences that make presentations both engaging and memorable.

Proven Track Record

Endorsements from leading executives and a bestselling book — a stamp of approval that Larry Levine's message resonates with top leaders.

What Association Leaders Say

Real results from association partnerships

"Larry doesn't just preach authenticity in sales, he lives it. I recommend Larry for any opportunity to spend time with your sales people."
Rachel Mae
Sales Trainer
Sales Training
"I love the content, I sincerely enjoy the Podcast and truly feel this message needs to be heard by the new generation of sales men and women."
April O'Connor
Sales Leader
Sales
"Larry is my go-to resource for bridging the use of social media and sales. He has a highly effective approach to getting authentic conversations with senior-level customers."
Mark Hunter
Author/Speaker
The Sales Hunter
Sales Training

Ready to Help Your Members Sell More?

Schedule an executive briefing to discover how our turnkey program can become a powerful member benefit that drives real growth.