Recruiting & Onboarding
Hiring the Wrong Salespeople
When candidates struggle to build trust or align with your culture, the cost goes beyond a bad quarter. It's time for a data-driven approach to hiring.
"Larry has been an invaluable resource to Xerox's channel partner program. He has immense credibility as he teaches them how to transform their skills."
— Leah Quesada, Marketing Executive
Does This Sound Familiar?
New hires who interviewed well can't build real client relationships
Turnover in the first 12 months is painfully high
Bad hires cost you revenue, time, and team morale
You rely on gut feel instead of data to make hiring decisions
Why It Happens
Great résumés don't guarantee great relationships.
Hiring for résumé instead of relational capacity
Traditional hiring focuses on experience and track records. But past results in a different culture don't predict success in yours. You need people who can build trust.
No way to measure trust-building ability
Without an objective assessment, you can't evaluate a candidate's ability to build authentic relationships — the skill that matters most.
Interview process doesn't reveal real behavior
Candidates rehearse answers. Without tools to uncover their natural selling style, you can't tell who'll thrive and who'll struggle.
How We Help You Fix It
We give you the data to hire people who will build trust and thrive in your culture.
SalesIndex Assessment
Use our data-driven assessment to measure a candidate's trust-building capacity before you make the hire.
Culture-fit evaluation
Identify whether candidates align with your trust-based selling culture — not just their ability to interview well.
Benchmarking against top performers
Compare candidates against the behavioral profile of your best people to predict success.
Our Approach
How We Transform Hiring Wrong Salespeople
Three integrated steps — Analyze, Coach, Train — that create lasting change instead of temporary motivation.
Measure what matters
SalesIndex gives every rep and manager a data-driven baseline across Skillset, Mindset, and Heartset — so you know exactly where to focus.
Learn moreDevelop your leaders
We equip your sales managers to coach with data — turning them from pipeline reviewers into performance multipliers.
Learn moreBuild daily habits
Personalized, 10-minute daily audio lessons turn insights into lasting behaviors — no more forgotten workshops.
Learn moreWhat Leaders Say About Better Hiring
Data-driven hiring that builds trust-based teams
"Thank you for the training and insight you gave to my team on how to better utilize LinkedIn to grow relationships and sales."
"Larry has been an invaluable resource to Xerox's channel partner program. He has immense credibility as he teaches them how to transform their skills."
"Larry has been very hands-on and took the time to coach not only the team but individual team members. I highly recommend Larry!"
"Larry does not want you to change the way you sell, he just wants you to integrate social aspects into that current method. It made me think about building a brand for myself."
Let's Talk About Your Hiring Challenges
Whether it's sales performance, leadership development, or hiring the right people — we'll help you map out a plan. No pressure, no pitch. Just a real conversation about what's holding your team back.
Free 30-minute call · No obligation · Tailored to your situation
Other Problems We Transform
Explore the other challenges we help sales organizations overcome.