While your company and products deliver value, each of your sales reps also bring unique value based on their education, career experiences, and personal interests. Your prospect’s also have unique things they value. Sales reps will discover how to quickly align their value proposition with what each member of the buying team values. The end result is more trust, better conversations, higher close rates, and improved user adoption.
- The Four Dimensions of Value
- Understanding Your Value
- How To Quickly Uncover What Your Prospects Value
- Role Play with Target Prospects
- Developing Your Personal Value Framework
Get Real, Get Results!
Increased Win Rates
Clearly articulated value propositions help reps increase their win rates.
Higher Gross Margins
Identifying and communicating value helps drive higher margin sales.
Better Client Retention
Clients that understand the value they are receiving are more likely to be loyal.
More Cross Selling
It is easier to get wallet share from clients that see the value they are receiving.