Larry Levine

With 27 years of in-the-field B2B sales experience in the technology industry, Larry knows what it takes to be successful. He’s successfully sold office technology, document management solutions, and managed services to customers ranging from up-and-down the street accounts for Fortune 500 companies.

After a conversation with a current customer about LinkedIn, Larry became fascinated with this emerging network of business people. He started experimenting with LinkedIn in his copier sales process. During this time, he learned from trial and error what works and what doesn’t work

In the fall of 2013 Larry accepted a new challenge as a major account rep for a Japanese OEM in Los Angeles, one of the most competitive markets in the world. He walked into a zero base territory with no MIF to flip. Using his LinkedIn sales strategies he booked $1.3 million in hardware sales in 2014 and left behind a $1.6 million pipeline for the next rep to develop.

Now Larry coaches B2B sales professionals to do what he did. Since 2015 Larry has coached both quota-busting tenured reps and green millennials just beginning their careers. Both appreciate the practical nature of his coaching.

What Is Your Purpose?

As we begin this new year, a good question for every business owner, sales rep, and marketing professional to ask is this question: “What is my purpose?”

How To Create a Value Inventory To Maximize Competitive Advantage, Win Rates, and Profit

Maximizing competitive advantage and gross profit happens when you add value. The more value you add, the more gross profit you are due. The less value you add, the less likely you are to win the deal. And if you do win the deal with low value, you’ll probably leave a lot of money on the table. A great place to begin understanding your value is by creating a Value Inventory. This is a list of all the different ways your can bring value to the table.

Reflections on Significance, Sales, and Success

As sales professionals, hitting financial goals will only motivate you so much. Once you hit a certain threshold of financial success goals, it takes more to keep you going.What is the significance of what you do? The answer to this question will be different from everyone. However, as you consider the question, this article offers some categories to consider.

Larry Levine

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