Bill McCormick-Authenticity and Social

With LinkedIn getting to celebrate the 20th anniversary of its conception in Reid Hoffman's living room in 2002, we thought it would be fun to reflect on social and look forward to what's next regarding social and sales. Our friend and social sales expert, Bill McCormick brings a fresh perspective. He's the Chief Sales Officer at Social Sales Link. We'll discuss what autheniticity looks like on social platforms. We'll explore the difference between prospects and people. Stay tuned at the end for a challenge from Larry.

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